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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Handley, Ann, 1963-     Subjects     Internet marketing.     Business communication.     Business writing.     Marketing.     Browse Catalog     by author:      Handley, Ann, 1963-       by title:      Everybody writes : y...       by call number:      658.872 H236e     Search the Web     Handley, Ann, 1963-     Internet marketing.     Business communication.     Business writing.     Marketing.       MARC Display

Everybody writes : your new and improved go-to guide to creating ridiculously good content / Ann Handley. by Handley, Ann, 1963- Wiley, 2023. Call #: 658.872 H236e Subjects Internet marketing.   Business communication.   Business writing.   Marketing. ISBN:  9781119854166 (hc) Edition:  2nd ed. Description:  xix, 412 p. : ill. (some color) ; 24 cm. Notes:  "Completely revised and expanded...10% funnier"--Cover. Bibliography:  Includes bibliographical references (p. 397-406) and index. Summary:  "A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.). In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources ; Updated step-by-step writing framework ; Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) ; The same witty and practical how-to approach ; How to attract and retain customers with stellar online communication ; How to choose your words well, sparingly, and with honest empathy for your customers ; Best practices and ideas for crafting credible, trustworthy content ; “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write ; Inspiration. Confidence. Fun. In this book, you’ll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing."--Publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Halifax North Memorial Public Library Adult Nonfiction 658.872 H236e Adult books Not Available Add Copy to MyList

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