Horizon Information Portal

e-branch

Home

My Account/Renew Loans

Find Magazine Articles & more

Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon.

by Dragon, Ric.

View full image

McGraw-Hill, c2012.

Internet marketing -- Social aspects.

Marketing -- Social aspects.

Customer relations.

x, 213 p. : ill. ; 24 cm.

Includes bibliographical references and index.

"Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations. This much has been established by the mountains of social media marketing literature produced in recent years. What has not been established are the best practices for creating the most ideal social media strategy for your particular needs—and that’s where this book comes in. In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals. Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable—and improvable."--Jacket.

Horizon Information Portal 3.24_8902M

© 2001-2013 SirsiDynix All rights reserved.

Horizon Information Portal