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Couzin, Gradiva, author.
Subjects
Internet marketing.
Internet advertising.
Consumer satisfaction.
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Couzin, Gradiva, author.
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Five stars : putting...
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658.872 C8721f
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Couzin, Gradiva, author.
Internet marketing.
Internet advertising.
Consumer satisfaction.
MARC Display
Five stars : putting online reviews to work for your business / Gradiva Couzin, Jennifer Grappone.
by
Couzin, Gradiva, author.
John Wiley & Sons, c2014.
Call #:
658
.872
C8721f
Subjects
Internet marketing.
Internet advertising.
Consumer satisfaction.
ISBN:
9781118689448 (paperback)
1118689445 (paperback)
Description:
xviii, 294 pages : illustrations ; 24 cm.
Notes:
Includes index.
Contents:
You are here: understanding your opportunity -- The online reviews landscape -- Understanding reviewers and reviews -- Monitoring and learning from your reviews -- How to get more reviews -- Review venues: need-to-know tips for your action plan -- Navigating negative reviews -- Showing off and being found -- Maintaining your momentum.
Summary:
Create positive visibility for your business with this essential roadmap. Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue.
Other authors:
Grappone, Jennifer, author.
Holds:
0
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Alderney Gate Public Library
Adult Nonfiction
658.872 C8721f
Adult books
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