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Item Information   Copy / Holding Information     More Content       More by this author     Carter, Brian, 1973-     Subjects     Facebook (Electronic resource)     Online social networks -- Economic aspects.     Online social networks.     Social media -- Economic aspects.     Business enterprises -- Computer networks.     Internet marketing.     Internet advertising.     Marketing -- Social aspects.     Management -- Social aspects.     Browse Catalog     by author:      Carter, Brian, 1973-       by title:      The like economy : h...       by call number:      658.872 C323L     Search the Web     Carter, Brian, 1973-     Facebook (Electronic resource)     Online social networks -- Economic aspects.     Online social networks.     Social media -- Economic aspects.     Business enterprises -- Computer networks.     Internet marketing.     Internet advertising.     Marketing -- Social aspects.     Management -- Social aspects.       MARC Display

The like economy : how businesses are making money with Facebook / Brian Carter. by Carter, Brian, 1973- Que, c2012. Call #: 658.872 C323L Subjects Facebook (Electronic resource)   Online social networks -- Economic aspects.   Online social networks.   Social media -- Economic aspects.   Business enterprises -- Computer networks.   Internet marketing.   Internet advertising.   Marketing -- Social aspects.   Management -- Social aspects. ISBN:  9780789749062 (pbk.) 0789749068 (pbk.) Description:  xv, 263 p. : ill. ; 23 cm. Notes:  Includes index. Bibliography:  Includes bibliographical references and index. Summary:  "Brian Carter offers step-by-step techniques and practical lessons drawn from his 11 years of experience helping companies double and triple their revenue online. This revenue-focused book is packed with up-to-date ideas and proven solutionswith all the details you need to execute crisply, avoid costly mistakes, and reap big profits. You’ll learn how to identify your best Facebook profit opportunities: craft Facebook programs that reflect your unique offerings, brands, and customers; use Facebook to supercharge your existing marketing programs; attract super-affordable targeted clicks and fans with Facebook ads; repel negative "brand-bashers."; increase visibility; deepen your customer interactions; translate "community" into cash! Your customers aren’t just "on" Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer optional, but the field is cluttered with hype, foolishness, and "fake" solutions that don’t deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook."--Provided by publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.872 C323L Adult books Checked in Add Copy to MyList

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