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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Brito, Michael.     Subjects     Marketing -- Social aspects.     Online social networks.     Internet marketing.     Management -- Social aspects.     Social responsibility of business.     Browse Catalog     by author:      Brito, Michael.       by title:      Smart business, soci...       by call number:      658.872 B862s     Search the Web     Brito, Michael.     Marketing -- Social aspects.     Online social networks.     Internet marketing.     Management -- Social aspects.     Social responsibility of business.       MARC Display

Smart business, social business : a playbook for social media in your organization / Michael Brito. by Brito, Michael. Que, c2012. Call #: 658.872 B862s Subjects Marketing -- Social aspects.   Online social networks.   Internet marketing.   Management -- Social aspects.   Social responsibility of business. ISBN:  9780789747990 0789747995 Description:  xxii, 248 p. : ill. ; 24 cm. Notes:  Includes index. Contents:  Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer: social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe: relevant content matters -- Showcasing two examples of a social business: EMC and Intel. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.872 B862s Core Collection - Adult Checked in Add Copy to MyList

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