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The digital marketing handbook : a step-by-step guide to creating websites that sell / Robert W. Bly.

by Bly, Robert W.

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[Entrepreneur Press], 2018.

Internet marketing.

Electronic commerce.

Web sites -- Marketing.

9781599186214 (pbk.)

xx, 321 p. : ill. ; 23 cm.

Includes index.

Introduction -- Choosing your online business model -- Profits equal sales minus expenses -- Marketing funnels for consumer products -- Marketing funnels for B2B products -- Websites and marketing funnels for service firms -- Driving traffic to your website with online marketing -- Driving traffic to your website with offline marketing -- Winning with blogging and social media marketing -- Building your opt-in list -- Hub sites, landing pages, and squeeze pages -- Publishing an online newsletter -- Generating leads and sales with email marketing -- Autoresponders and upsells -- Joint ventures, affiliate marketing, and licensing -- Membership sites -- Appendix A: Recommended vendors -- Appendix B: Software and services -- Appendix C: Sample infographic -- Appendix D: Schedule for producing a direct-mail promotion.

Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.

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