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Baggott, Chris.
Subjects
Internet marketing.
Electronic mail systems.
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Baggott, Chris.
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Email marketing by t...
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658.872 B144e
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Baggott, Chris.
Internet marketing.
Electronic mail systems.
MARC Display
Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level / Chris Baggott ; with Ali Sales.
by
Baggott, Chris.
John Wiley & Sons, c2007.
Call #:
658
.872
B144e
Subjects
Internet marketing.
Electronic mail systems.
ISBN:
9780470122457 (cloth)
0470122455 (cloth)
Description:
ix, 294 p. ; ill. ; 24 cm.
Notes:
Includes index.
Contents:
Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?.
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