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Grouped : how small groups of friends are the key to influence on the social web / Paul Adams.

by Adams, Paul.

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New Riders, c2012.

Internet marketing.

Online social networks.

Voices that matter.

viii, 159 p. : ill. ; 21 cm.

Includes bibliographical references and index.

Facebook's 'Social' expert Paul Adams helps all types of marketers plan for the anticipated new trends and changes related to the Social Web. Paul Adams of Facebook (and previously Google) provides an insider's approach on how to immediately and effectively implement the social web into marketing plans. Written with simple, plain language that anyone can understand, with no unnecessary detail. Filled with visual representations that will aid in presentations to employees, coworkers, peers. The web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people--around the social behavior of their customers and potential customers. As people traverse across the web, they'll know which of their friends prefer different brands, and this information will surface at the most opportune moments--when they're deciding what to buy. In order to be successful in this new social web, businesses will need to understand how people are influenced by their social network. How the people closest to them influence them the most, and how it's more important to focus.

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