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Selling with noble purpose : how to drive revenue and do work that makes you proud / Lisa Earle McLeod.

by McLeod, Lisa, 1963-

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John Wiley & Sons, Inc., [2013], ♭2013.

Sales management.

Sales force management.

Sales executives.

Sales personnel -- Vocational guidance.

9781118408094 (hc.)

1118408098 (hc.)

xix, 231 p. : ill. ; 23 cm.

Includes index.

Introduction: what is selling with noble purpose? -- Why NSP matters, and where to find yours -- The great sales disconnect -- Why NSP works -- Why profit is not a purpose -- The NSP question that changes everything -- How to create your own NSP -- How fear flatlines your NSP -- Why mindset matters -- How to use NSP stories to elevate your organization's narrative -- How NSP drives better customer intelligence -- How to keep your NSP from being sabotaged your CRM -- How to use NSP case studies to grab new markets -- How to keep NSP from being a mere tagline -- How NSP can eliminate turf war and silos -- How NSP can invigorate internal projects -- How to reinforce your NSP with one pivotal behavior -- : using NSP in sales meetings -- Using NSP with incentive programs -- Using NSP in interviews -- Using NSP in presentations and proposals -- Using NSP in sales training -- Using NSP in coaching calls -- Using NSP in tough negotiations -- Conclusion: how to use purpose to make the rest of your life more meaningful.

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