e-branch
Login
My List - 0
Help
Home
My Account/Renew Loans
Community Info
KidSearch
New Catalogue!
Search
Advanced
By Format
By Number
My Searches
Can't Find it?
Find Magazine Articles & more
Problems?
Search:
Call Number
Item Barcode
Bib Number
ISBN/ISSN
Refine Search
> You're searching:
Halifax Public Libraries
Item Information
Publisher Weekly Review
Table of Contents
More Content
More by this author
Lindström, Martin, 1970-
Subjects
Consumer behavior.
Branding (Marketing)
Consumers -- Psychology.
Advertising in popular culture -- United States.
Advertising -- Psychological aspects.
Brand choice -- Psychological aspects.
Marketing -- Psychological aspects.
Browse Catalog
by author:
Lindström, Martin, 1970-
by title:
Brandwashed : tricks...
by call number:
658.8343 L753b
Search the Web
Lindström, Martin, 1970-
Consumer behavior.
Branding (Marketing)
Consumers -- Psychology.
Advertising in popular culture -- United States.
Advertising -- Psychological aspects.
Brand choice -- Psychological aspects.
Marketing -- Psychological aspects.
MARC Display
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
by
Lindström, Martin, 1970-
Crown Business, c2011.
Call #:
658
.8343
L753b
Subjects
Consumer behavior.
Branding (Marketing)
Consumers -- Psychology.
Advertising in popular culture -- United States.
Advertising -- Psychological aspects.
Brand choice -- Psychological aspects.
Marketing -- Psychological aspects.
ISBN:
9780385531733
0385531737
Alternate title:
Brand washed : tricks companies use to manipulate our minds and persuade us to buy
Edition:
1st ed.
Description:
xi, 291 p. ; 25 cm.
Bibliography:
Includes bibliographical references (p. [261]-284) and index.
Contents:
Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all.
Holds:
0
Copy/Holding information
No Item Information
Horizon Information Portal 3.24_8902M
© 2001-2013
SirsiDynix
All rights reserved.