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  •  
  • Lindström, Martin, 1970-
     
     Subjects
     
  •  
  • Consumer behavior.
     
  •  
  • Branding (Marketing)
     
  •  
  • Consumers -- Psychology.
     
  •  
  • Advertising in popular culture -- United States.
     
  •  
  • Advertising -- Psychological aspects.
     
  •  
  • Brand choice -- Psychological aspects.
     
  •  
  • Marketing -- Psychological aspects.
     
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  •  Lindström, Martin, 1970-
     
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  •  Brandwashed : tricks...
     
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  •  
  •  658.8343 L753b
     
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  •  
  • Lindström, Martin, 1970-
     
  •  
  • Consumer behavior.
     
  •  
  • Branding (Marketing)
     
  •  
  • Consumers -- Psychology.
     
  •  
  • Advertising in popular culture -- United States.
     
  •  
  • Advertising -- Psychological aspects.
     
  •  
  • Brand choice -- Psychological aspects.
     
  •  
  • Marketing -- Psychological aspects.
     
     
     MARC Display
    Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
    by Lindström, Martin, 1970-
    View full image
    Crown Business, c2011.
    Call #:658.8343 L753b
    Subjects
  • Consumer behavior.
  •  
  • Branding (Marketing)
  •  
  • Consumers -- Psychology.
  •  
  • Advertising in popular culture -- United States.
  •  
  • Advertising -- Psychological aspects.
  •  
  • Brand choice -- Psychological aspects.
  •  
  • Marketing -- Psychological aspects.
  • ISBN: 
    9780385531733
    0385531737
    Alternate title: 
    Brand washed : tricks companies use to manipulate our minds and persuade us to buy
    Edition: 
    1st ed.
    Description: 
    xi, 291 p. ; 25 cm.
    Bibliography: 
    Includes bibliographical references (p. [261]-284) and index.
    Contents: 
    Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all.
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