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Kennedy, Dan S., 1954-
Subjects
Older consumers.
Consumer behavior.
Marketing.
Browse Catalog
by author:
Kennedy, Dan S., 1954-
by title:
No B.S. guide to mar...
by call number:
658.8343 K35n
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Kennedy, Dan S., 1954-
Older consumers.
Consumer behavior.
Marketing.
MARC Display
No B.S. guide to marketing to leading edge boomers & seniors / by Dan S. Kennedy with Chip Kessler ; with special guest contibutors, Jeff Giagnocavo & Ben McClure ... [et al.].
by
Kennedy, Dan S., 1954-
Entrepreneur Press, c2013.
Call #:
658
.8343
K35n
Subjects
Older consumers.
Consumer behavior.
Marketing.
ISBN:
9781599184500 (alk. paper)
1599184508 (alk. paper)
Alternate title:
No BS guide to marketing to leading edge boomers & seniors
Marketing to leading edge boomers & seniors
Description:
xv. 263 p. : ill. ; 23 cm.
Notes:
"The ultimate no holds barred, take no prisoners roadmap to the money"--Cover.
Bibliography:
Includes bibliographical references and index.
Other authors:
Kessler, Chip.
Holds:
0
Copy/Holding information
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