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Item Information   Copy / Holding Information     Library Journal Review     Publisher Weekly Review     Table of Contents     More Content       More by this author     Doctoroff, Tom.     Subjects     Consumers -- China -- Attitudes.     Consumers' preferences -- China.     Marketing -- China.     Intercultural communication -- China.     Communication and culture -- China.     China -- Economic conditions -- 2000-     Browse Catalog     by author:      Doctoroff, Tom.       by title:      What Chinese want : ...       by call number:      658.8343 D637w     Search the Web     Doctoroff, Tom.     Consumers -- China -- Attitudes.     Consumers' preferences -- China.     Marketing -- China.     Intercultural communication -- China.     Communication and culture -- China.     China -- Economic conditions -- 2000-       MARC Display

What Chinese want : culture, communism, and China's modern consumer / Tom Doctoroff. by Doctoroff, Tom. Palgrave Macmillan, 2012. Call #: 658.8343 D637w Subjects Consumers -- China -- Attitudes.   Consumers' preferences -- China.   Marketing -- China.   Intercultural communication -- China.   Communication and culture -- China.   China -- Economic conditions -- 2000- ISBN:  9780230340305 (hc.) 023034030X (hc.) Description:  xiv, 258 p. : ill. ; 25 cm. Notes:  Includes index. Summary:  Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick . Doctoroff explains the mysteries of modern China for those looking to enter the market in a culturally sensitive and effective way. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.8343 D637w Core Collection - Adult Checked in Add Copy to MyList

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