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Lee, William G.
Subjects
Customer relations.
Customer loyalty.
Consumer behavior.
Marketing.
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Lee, William G.
by title:
The hidden wealth of...
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658.8342 L482h
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Lee, William G.
Customer relations.
Customer loyalty.
Consumer behavior.
Marketing.
MARC Display
The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee.
by
Lee, William G.
Harvard Business Review Press, c2012.
Call #:
658
.8342
L482h
Subjects
Customer relations.
Customer loyalty.
Consumer behavior.
Marketing.
ISBN:
9781422172315
1422172317
Description:
222 p. : ill. ; 25 cm.
Bibliography:
Includes bibliographical references (p. [199]-202) and index.
Contents:
The coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.
Holds:
0
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Central Library
Adult Nonfiction
658.8342 L482h
Core Collection - Adult
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