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Item Information   Copy / Holding Information     Booklist Review     Library Journal Review     Table of Contents     More Content       More by this author     Fraade-Blanar, Zoe.     Subjects     Fans (Persons) -- Psychology.     Consumer behavior.     Digital media -- Social aspects.     Consumption (Economics) -- Social aspects.     Enthusiasm -- Economic aspects.     Marketing -- Social aspects.     Browse Catalog     by author:      Fraade-Blanar, Zoe.       by title:      Superfandom : how ou...       by call number:      658.8342 F797s     Search the Web     Fraade-Blanar, Zoe.     Fans (Persons) -- Psychology.     Consumer behavior.     Digital media -- Social aspects.     Consumption (Economics) -- Social aspects.     Enthusiasm -- Economic aspects.     Marketing -- Social aspects.       MARC Display

Superfandom : how our obsessions are changing what we buy and who we are / Zoe Fraade-Blanar & Aaron M. Glazer. by Fraade-Blanar, Zoe. W.W. Norton & Company, Inc., 2017. Call #: 658.8342 F797s Subjects Fans (Persons) -- Psychology.   Consumer behavior.   Digital media -- Social aspects.   Consumption (Economics) -- Social aspects.   Enthusiasm -- Economic aspects.   Marketing -- Social aspects. ISBN:  9780393249958 (hc.) Edition:  1st ed. Description:  xv, 318 p. ; 25 cm Bibliography:  Includes bibliographical references (pages [257]-307) and index. Contents:  Introduction -- welcome to the fandom singularity -- Fandom is a verb -- The rise of commercial fandom -- From convention to conventional -- Wearing our fandoms on our sleeves -- Membership and status in the happiest place on earth -- Fans, what are they good for? -- Authenticity -- When fandom goes wrong. Summary:  An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers. Other authors:  Glazer, Aaron M.. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Sheet Harbour Public Library Adult Nonfiction 658.8342 F797s Adult books Checked in Add Copy to MyList

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