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Yohn, Denise Lee, 1967-
Subjects
Marketing.
Branding (Marketing)
Brand name products.
Advertising -- Brand name products.
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by author:
Yohn, Denise Lee, 1967-
by title:
What great brands do...
by call number:
658.827 Y54w
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Yohn, Denise Lee, 1967-
Marketing.
Branding (Marketing)
Brand name products.
Advertising -- Brand name products.
MARC Display
What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.
by
Yohn, Denise Lee, 1967-
Jossey-Bass, c2014.
Call #:
658
.827
Y54w
Subjects
Marketing.
Branding (Marketing)
Brand name products.
Advertising -- Brand name products.
ISBN:
9781118611258 (hc.)
111861125X (hc.)
Edition:
1st ed.
Description:
vii, 262 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references and index.
Contents:
Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to "give back" -- The eighth principle: brand as business.
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0
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