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Will, Amy.
Subjects
Brand name products.
Branding (Marketing) -- Management.
Trademarks -- Design.
Advertising -- Brand name products.
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Will, Amy.
by title:
Launching & building...
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658.827 W689L
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Will, Amy.
Brand name products.
Branding (Marketing) -- Management.
Trademarks -- Design.
Advertising -- Brand name products.
MARC Display
Launching & building a brand / by Amy Will.
by
Will, Amy.
Wiley Pub., 2022.
Call #:
658
.827
W689L
Subjects
Brand name products.
Branding (Marketing) -- Management.
Trademarks -- Design.
Advertising -- Brand name products.
Series
--For dummies.
ISBN:
9781119748038 (pbk.)
Alternate title:
Launching and building a brand for dummies
Description:
xiv, 364 p. : ill. ; 24 cm.
Notes:
Includes index.
Contents:
Getting started with branding. Wrapping your brain around branding ; Creating and financing your brand ; Positioning annd defining your brand ; Clarifying your branding goals ; Defining and refining your customer avatars -- Attending to brand fundamentals. Creating a brand style guide, media kit, and templates ; Building a branded website, app, and email account ; Writing copy that supports your brand messaging ; Building strategic partnerships ; Launching your brand -- Building a strong brand presence. Creating in-person experiences ; Blogging, podcasting, and YouTubing ; Promoting your brand via social media ; Email marketing ; Boosting brand awareness with paid advertising ; Building a vibrant community around your brand -- Feeding and caring for your brand. Scaling your brand identity ; Building on customer loyalty and longevity ; Dealing with competition and other threats to your brand -- The part of tens. Ten ways to make your marketing campaigns go viral ; Ten ways to distinguish your brand from the competition ; Ten ways to drive customers to your website.
Summary:
"This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts."--Back cover.
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Bedford Public Library
Adult Nonfiction
658.827 W689L
Adult books
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Central Library
Adult Nonfiction
658.827 W689L
Core Collection - Adult
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Sackville Public Library
Adult Nonfiction
658.827 W689L
Adult books
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