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Item Information   Copy / Holding Information     Booklist Review     Table of Contents     More Content       More by this author     Miller, Donald, 1971-     Subjects     Branding (Marketing).     Advertising -- Brand name products.     Product management.     Marketing.     Selling.     Customer relations.     Browse Catalog     by author:      Miller, Donald, 1971-       by title:      Building a storybran...       by call number:      658.827 M647b     Search the Web     Miller, Donald, 1971-     Branding (Marketing).     Advertising -- Brand name products.     Product management.     Marketing.     Selling.     Customer relations.       MARC Display

Building a storybrand : clarify your message so customers will listen / Donald Miller. by Miller, Donald, 1971- HarperCollins Leadership, an imprint of HarperCollins, [2017] Call #: 658.827 M647b Subjects Branding (Marketing).   Advertising -- Brand name products.   Product management.   Marketing.   Selling.   Customer relations. ISBN:  9780718033323 (hc.) Description:  x, 228 p. : ill. ; 22 cm. Bibliography:  Includes bibliographical references (pages 225-228). Summary:  "Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers."--Provided by publisher. Holds:  4   Copy/Holding information Location Collection Call No. Item type Status Due Date   Central Library Adult Nonfiction 658.827 M647b Core Collection - Adult Checked out Jun 21, 2024 Add Copy to MyList J. D. Shatford Memorial Public Library Adult Nonfiction 658.827 M647b Adult books Checked out May 23, 2024 Add Copy to MyList

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