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Item Information       Table of Contents     More Content     More by this author     Jantsch, John.     Subjects     Selling.     Sales management.     Branding (Marketing).     Customer relations.     Browse Catalog     by author:      Jantsch, John.       by title:      Duct tape selling : ...       by call number:      658.81 J35d     Search the Web     Jantsch, John.     Selling.     Sales management.     Branding (Marketing).     Customer relations.       MARC Display

Duct tape selling : think like a marketer, sell like a superstar / John Jantsch. by Jantsch, John. Portfolio/Penguin, 2014. Call #: 658.81 J35d Subjects Selling.   Sales management.   Branding (Marketing).   Customer relations. ISBN:  9781591846338 (hc.) Description:  248 p. : ill. ; 24 cm. Notes:  Includes index. Summary:  "The art of selling has evolved tremendously. The author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. Salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships. Jantsch flips the traditional business model--where marketers owned the message while sellers owned the relationships--on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery"--From publisher. Holds:  0   Copy/Holding information No Item Information

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