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The content marketing handbook : how to double the results of your marketing campaigns / Robert W. Bly.

by Bly, Robert W.

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Entrepreneur Press, 2020.

Marketing -- Social aspects.

Internet marketing.

Target marketing.

9781599186603 (pbk.)

220 p. : ill. ; 23 cm.

Includes index.

Content marketing in the 21st century -- Setting yourself up for content marketing success -- How to write compelling content -- Planning your content marketing campaign -- Integrating content with selling -- Marketing with white papers and special reports -- Marketing with case sudies and testemonials -- Marketing with books -- Marketing with articles and blogs -- Marketing with Enewsletters and Emails -- Marketing wtih podcasts and other audio -- Marketing with videos and apps -- Marketing with webinars and teleconferences -- Marketing with seminars, workshops, speeches, and talks -- Graphic design for content marketing -- Driving traffic with SEO -- Increasing conversion with response devices -- Increasing digital conversion with content.

"Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more than a few strategies to help readers get the highest ROI on their content"--From publisher.

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