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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement / by Rajat Paharia.

by Paharia, Rajat.

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McGraw-Hill, c2013.

Customer relations.

Marketing -- Management.

Corporate culture.

Organizational behavior.

9780071813372 (hc.)

0071813373 (hc.)

Alternate title:

Loyalty three point zero : how big data and gamification are revolutionizing customer and employee engagement

xv, 283 p. : ill. ; 24 cm.

"How to revolutionize customer and employee engagement with big data and gamification."--Cover.

Includes bibliographical references (p. 263-268) and index.

Vision -- Execution -- Direction.

"Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them? Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--from everyone involved in the success of a business. Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business..."--Publisher.

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