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Cavallaro, Michael J.
Subjects
Inventions -- Marketing.
Inventions.
New products -- Marketing.
Patents -- United States.
Entrepreneurship.
New business enterprises -- Management.
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by author:
Cavallaro, Michael J.
by title:
How to get your amaz...
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658.8 C377h
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Cavallaro, Michael J.
Inventions -- Marketing.
Inventions.
New products -- Marketing.
Patents -- United States.
Entrepreneurship.
New business enterprises -- Management.
MARC Display
How to get your amazing invention on store shelves : an A-Z guidebook for the undiscovered inventor / Michael J. Cavallaro.
by
Cavallaro, Michael J.
Atlantic Publishing Group, c2011.
Call #:
658
.8
C377h
Subjects
Inventions -- Marketing.
Inventions.
New products -- Marketing.
Patents -- United States.
Entrepreneurship.
New business enterprises -- Management.
ISBN:
9781601383020 (pbk.)
1601383029 (pbk.)
Alternate title:
Amazing invention : on store shelves : an A-Z guidebook for the undiscovered inventor
Description:
288 p. : ill. ; 23 cm.
Bibliography:
Includes bibliographical references (p. [279]-282) and index.
Contents:
Owning your idea -- Evaluating your invention -- Building a prototype -- Building connections through industry research -- Identifying your customers -- Before you get your patent -- Understanding patent laws -- Licensing to companies -- Patent protection -- How to avoid scams -- Coordinating your commercialization strategy.
Holds:
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