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Pitch perfect : how to say it right the first time, every time / Bill McGowan and Alisa Bowman.

by McGowan, Bill.

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HarperBusiness, 2014.

Business presentations.

Business communication.

Oral communication.

9780062273222 (hc.)

0062273221 (hc.)

xi, 266 p. : ill. ; 24 cm.

The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you.

"Hold your audience's attention with visual images. Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen. Cure boredom by boiling down your message, making it as rich and brief as possible"--Provided by publisher.

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