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Smith, Paul, 1967 July 3-
Subjects
Communication in management.
Storytelling.
Leadership.
Organizational behavior.
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Smith, Paul, 1967 July 3-
by title:
Lead with a story : ...
by call number:
658.45 S656
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Smith, Paul, 1967 July 3-
Communication in management.
Storytelling.
Leadership.
Organizational behavior.
MARC Display
Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith.
by
Smith, Paul, 1967 July 3-
AMACOM/American Management Association, c2012.
Call #:
658
.45
S656
Subjects
Communication in management.
Storytelling.
Leadership.
Organizational behavior.
ISBN:
9780814420300 (hc.)
0814420303 (hc.)
Description:
viii, 280 p. ; 24 cm.
Notes:
"Features powerful stories for 21 of the toughest challenges businesspeople face"--Jacket.
Bibliography:
Includes bibliographical references and index.
Summary:
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Holds:
1
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Captain William Spry Public Library
Adult Nonfiction
658.45 S656
Adult books
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