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Entrepreneurial you : monetize your expertise, create multiple income streams and thrive / Dorie Clark.

by Clark, Dorie.

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Harvard Business Review Press, 2017.

Career development.

Entrepreneurship.

Expertise -- Economic aspects.

9781633692275 (hc.)

xiii, 254 p. ; 23 cm.

Includes bibliographical references and index.

Prologue: Why I wrote this book -- Part I. Build your brand. The entrepreneurial opportunity ; First become a trusted source -- Part II. Monetize your expertise. The courage to monetize ; Become a coach/consultant ; Build a speaking practice ; Build a following through podcasting ; Develop your audience by blogging and vlogging ; Bring your followers together -- Part III. Extend your reach and impact online. Leverage your platform by creating an online course ; Create digital products and online communities ; Leverage intellectual property - affiliate marketing and joint ventures ; Live the life you want.

"What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect."--From publisher.

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