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Imagine it forward : courage, creativity, and the power of change / Beth Comstock with Tahl Raz.

by Comstock, Beth, 1960-

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Random House Canada, 2018.

Comstock, Beth, 1960-

General Electric Company.

Women executives -- United States -- Biography.

Executives -- United States -- Biography.

9780345812254 (hc.)

xxv, 388 p. : 23 cm.

"In Imagine It Forward, Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google and later Facebook and an explosion of Internet companies were transforming how goods and services were marketed, made and sold. In a deeply personal journey filled with practical takeaways from two-plus decades of initiating change at the top levels of corporate America--from the Ecomagination initiative that transformed the way GE worked with their customers, to the company's famed FastWorks methodology designed to bring new products more quickly to market--Comstock lays out the challenges, opportunities, tools and practices needed to embrace change, whatever industry you are in, and make it part of every management decision."--From publisher.

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