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Strategic planning kit for dummies / by Erica Olsen.

by Olsen, Erica J.

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Wiley ; John Wiley [distributor], 2011.

Strategic planning.

Organizational change -- Management.

Success in business.

9781118077771 (pbk. & CD-ROM)

1118077776 (pbk. & CD-ROM)

xx, 358 p. : ill. ; 24 cm. + 1 CD-ROM disc (12 cm.)

"Worksheets and templates on the bonus CD-ROM"--Cover.

Kicking off your strategic planning process -- Determining your core DNA and envisioned future -- Sizing up your current situation -- Mapping your organization's path to the future -- Living and breathing your plan -- The part of tens.

Strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, this book is for companies of all types and sizes looking to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth. This revised edition includes: new and updated content on planning for both the short and the long-term; crucial information on succession planning; help preparing for the unexpected using scenario planning and agile strategy; strategies for implementing change and integrating strategic plans successfully by involving all staff members; and more. The supplementary CD-ROM lays out a comprehensive, 6-phase, step-by-step program, complete with downloadable spreadsheets, charts, checklists and video links.

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