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Davis, Emily, 1978-
Subjects
Fund raising.
Young adults -- Attitudes.
Nonprofit organizations -- Management.
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Davis, Emily, 1978-
by title:
Fundraising and the ...
by call number:
658.15224 D261f
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Davis, Emily, 1978-
Fund raising.
Young adults -- Attitudes.
Nonprofit organizations -- Management.
MARC Display
Fundraising and the next generation : tools for engaging the next generation of philanthropists / Emily Davis.
by
Davis, Emily, 1978-
John Wiley & Sons, c2012.
Call #:
658
.15224
D261f
Subjects
Fund raising.
Young adults -- Attitudes.
Nonprofit organizations -- Management.
Series
AFP fund development series
ISBN:
9781118077023 (hc.)
Description:
xv, 304 p. : ill. ; 24 cm.
Notes:
Includes index.
Summary:
Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages. "Fundraising and the Next Generation" brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. "Fundraising and the Next Generation" covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies.
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