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Fundraising basics : a complete guide / Barbara L. Ciconte, Jeanne G. Jacob.

by Ciconte, Barbara L.

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Jones and Bartlett Publishers, c2009.

658.15224 C568f 2009

Table of contents only

9780763746667 (pbk.)

0763746665 (pbk.)

Alternate title:

Fund raising basics : a complete guide

xxiii, 602 p. : ill., maps ; 28 cm. + 1 CD-ROM (12 cm.)

Includes bibliographical references (p. 557-562) and index.

"As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the third edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new and expanded edition also provides much needed information on developing a case for support, giving trends, donor motivations, planning, setting up a development operation, impact of new technologies on fundraising, return on investment estimates, workflow timetables, and the importance of the Internet. This guide remains a must-have resource for anyone working in the nonprofit sector."--BOOK JACKET.

Jacob, Jeanne Gerda.

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