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Dream first, details later : how to quit overthinking and make it happen / Ellen Marie Bennett with Sarah Tomlinson.

by Bennett, Ellen (Ellen Marie)

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Penguin / Portfolio, 2021.

New business enterprises.

Strategic planning.

Problem solving.

9780593083451 (hc)

9780593083475 (trade pbk)

231 p. : chiefly color ill. ; 21 cm.

"You don't need a detailed plan to make your dream a reality. You just need to start before you're ready. As a twenty-five-year-old line cook, Ellen overheard her boss reordering aprons. Sick of wearing the kitchen's cheap and poorly designed garments, she blurted out, 'Chef, I have an apron company.' The only problem: there was no company, much less any actual aprons. Today, Hedley & Bennett's aprons are featured in about four thousand restaurants around the world and sold at Whole Foods and Williams Sonoma. Now Ellen is showing creatives, makers, and doers with big dreams how to leap into the unknown-and stick the landing. This fun, fizzy illustrated guidebook will hold your hand tightly as you push aside analysis paralysis and dive into action, teaching you every last creative problem-solving technique Ellen relied on to handle crises as they arose. Whether you want to start a multimillion dollar company or just pilot a risky idea, you'll learn how to transition from the 'flying by the seat of your pants' stage to the 'well-oiled machine' stage. Ellen shares hard-won advice on topics such as: How to barter for opportunities, expertise, and data you couldn't otherwise afford - How to build your confidence belt by practicing doing things that scare you - How to convince people you're a good bet by being trustworthy and capitalizing on opportunities If you've ever had a dream or a bold idea, but immediately thought, 'that's impossible,' or 'I wouldn't even know where to start,' or 'I'm not qualified to do that,' Dream First, Details Later is the book for you"--Publisher.

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