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Start your own personal training business : your step-by-step guide to success / the staff of Entrepreneur Media, Inc. & Cheryl Kimball.

by Kimball, Cheryl.

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Entrepreneur Press, [2016]

Personal trainers.

Personal trainers -- Vocational guidance.

Personal trainers -- Finance, Personal.

Physical fitness centers -- Management.

Small business.

Business planning.

New business enterprises -- Management.

Entrepreneurship.

Entrepreneur magazine's start up.

9781599185958 (pbk.)

Alternate title:

Personal training business : your step-by-step guide to success

Entrepreneur startup. Start your own personal training business : your step-by-step guide to success

Startup. Start your own personal training business : your step-by-step guide to success

Fourth Edition.

xiii, 202 pages : illustrations ; 23 cm.

Includes bibliographical references (pages 185-192) and index.

Chapter 1: Introduction to Personal Training -- What Do Personal Trainers Do? -- Meet the Experts -- Who Is Your Market? -- Is This Business for You? -- Credibility and Credentials -- Continuing Education -- Chapter 2: Designing Your Business -- Business Plan Elements -- To Market, to Market -- The Competitor You Can't See -- Committed Long Term -- The Industry's Showcase -- Selling Related Products -- Establishing Policies and Procedures -- Cancellation Policy -- Late Policy -- Think About the Unthinkable -- Are You Liable? -- Are You on a Mission? -- Chapter 3: Structuring Your Business -- Business Structure -- Business Insurance -- Licenses and Permits -- Professional Advisors -- What's in a Name? -- Chapter 4: Locating and Setting Up Your Business -- Independence or Autonomy? -- Recreation and Community Centers -- Home Gyms -- Personal Training Studios and Private Gyms -- Mobile Gym Units -- The Great Outdoors -- Commercial Facilities -- Chapter 5: Operating Online -- Setting Up Your Website -- Getting Outside Help -- Computer-Based Training Tools -- Email Dos and Don'ts -- Boosting Traffic -- Website Disclaimer -- Chapter 6: Create a Social Media Presence in 19 Baby Steps -- Making Use of Heavy Traffic Sites -- Where's My Tribe? -- Baby Steps -- Words Are Hooks -- How Are the Pros Using Social Media? -- Good Habits Die Hard -- Building Relationships Takes Time -- Chapter 7: Setting Yourself Apart -- Trends -- Zumba -- Destination Venues -- Group Training -- TRX -- Yoga, Stretching Arts, and Preventative Therapy -- Baby Boomer Fitness -- Wellness Coaching -- Functional Training -- At the Core -- Choosing a Niche -- Consider Your Strengths and Likes -- Chapter 8: Startup Expenses and Financing -- Sources of Startup Funds -- Equipping Your Business -- Telecommunications -- Office Supplies -- Exercise Equipment -- Vehicle -- Adding It All Up -- Chapter 9: Staffing Your Business -- Where to Look -- Evaluating Applicants -- Once They're on Board -- Paying Your Employees -- Employee Benefits -- Employees or Independent Contractors? -- Noncompete and Confidentiality Agreements -- Chapter 10: Building Client Relationships -- The Initial Consultation -- As the Boss -- Critical Documents -- Informed Consent, Release, and Assumption of Risk -- Physician Consent/Clearance -- Fitness Assessment -- Client Records -- Keeping Your Clients Motivated -- Clients as Allies -- Can Clients Reach You? -- Chapter 11: Advertising and Marketing -- Marketing 101 -- Getting the Word Out -- Direct Mail -- Collateral Materials -- The Real Gold Mine -- Medical Referral Programs -- Ideas for Promoting Your Business -- Is It Newsworthy? -- Give It Away -- Selling Your Business -- Be Prepared -- Assessing Your Results -- Chapter 12: Fiscal Fitness -- Pricing Your Services -- Payment Methods -- Accepting Credit and Debit Cards -- Setting Credit Policies -- Billing -- Keeping Records -- Ask Before You Need -- Chapter 13: Tales from the Trenches.

Personal training is an exciting industry to be in right now. Starting a personal training business can offer a satisfying combination of financial reward, a flexible schedule, and a career where you can make a profound difference in the lives of others. As skilled personal trainer, having good business knowledge and judgment can be the first step to earning a substantial income. In this revised guide, our experts teach you the nuts and bolts of starting a business, including everything from writing a business plan to finding a profitable niche. From boutique studios to partnerships with schools and private trainers, this book will help get you started on the right foot.

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