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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Berger, Jonah.     Subjects     Persuasion (Psychology)     Psycholinguistics.     Speech perception.     Browse Catalog     by author:      Berger, Jonah.       by title:      Magic words : what t...       by call number:      401.95023 B496m     Search the Web     Berger, Jonah.     Persuasion (Psychology)     Psycholinguistics.     Speech perception.       MARC Display

Magic words : what to say to get your way / Jonah Berger. by Berger, Jonah. Harper Business, an imprint of HarperCollinsPublishers, 2023. Call #: 401.95023 B496m Subjects Persuasion (Psychology)   Psycholinguistics.   Speech perception. ISBN:  9780063204935 (hc.) Edition:  1st ed. Description:  viii, 245 p. ; 24 cm. Notes:  Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the internationally bestselling author of 'Contagious,'' Invisible Influence,' and 'The Catalyst.' He’s a world-renowned expert on natural language processing, change, social influence, word of mouth, and why products, services, and ideas catch on. Bibliography:  Includes bibliographical references (pages [227]-234) and index. Summary:  "Almost everything we do involves words. Words are how we persuade, communicate, and connect. They're how leaders lead, salespeople sell, and parents parent. They're how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language. This is a book about how to use words in a way that is most persuasive."--From publisher. Holds:  2   Copy/Holding information Location Collection Call No. Item type Status Due Date   Captain William Spry Public Library Adult Nonfiction 401.95023 B496m Adult books Checked out Jul 13, 2024 Add Copy to MyList Central Library Adult Nonfiction 401.95023 B496m Adult books Checked in   Add Copy to MyList Central Library Adult Nonfiction 401.95023 B496m Core Collection - Adult Checked in   Add Copy to MyList Central Library Adult Nonfiction 401.95023 B496m Adult books Checked out Jul 21, 2024 Add Copy to MyList Tantallon Public Library Adult Nonfiction 401.95023 B496m Adult books Checked in   Add Copy to MyList

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