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Item Information   Copy / Holding Information     Choice Review     Table of Contents     More Content       More by this author     Tungate, Mark, 1967-     Subjects     Cosmetics industry.     Branding (Marketing)     Advertising -- Cosmetics.     Browse Catalog     by author:      Tungate, Mark, 1967-       by title:      Branded beauty : how...       by call number:      381.4566855 T926b     Search the Web     Tungate, Mark, 1967-     Cosmetics industry.     Branding (Marketing)     Advertising -- Cosmetics.       MARC Display

Branded beauty : how marketing changed the way we look / Mark Tungate. by Tungate, Mark, 1967- Kogan Page, c2011. Call #: 381.4566855 T926b Subjects Cosmetics industry.   Branding (Marketing)   Advertising -- Cosmetics. ISBN:  9780749461812 Edition:  1st ed. Description:  viii, 277 p. ; 24 cm. Bibliography:  Includes bibliographical references (p. [257]-258) and index. Contents:  Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Tantallon Public Library Adult Nonfiction 381.4566855 T926b Adult books Checked in Add Copy to MyList

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