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The little book of market myths : how to profit by avoiding the investing mistakes everyone else makes / Ken Fisher, Lara Hoffmans.

by Fisher, Kenneth L.

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John Wiley & Sons, Inc., 2013.

Investments -- Decision making.

Portfolio management.

Little book big profits.

9781118445013 (hc.)

1118445015 (hc.)

xiv, 206 p. : ill. ; 19 cm

Includes bibliographical references.

Preface -- Bonds are safer than stocks -- Asset allocation short-cuts -- Volatility and only volatility -- More volatile than ever -- The holy grail: capital preservation and growth -- The GDP-stock mismatch crash -- 10% forever! -- High dividends for sure income -- The perma-superiority of small-cap value -- Wait until you're sure -- Stop-losses stop losses -- High unemployment kills stocks -- Over-indebted America -- Strong dollar, strong stocks -- Turmoil troubles stocks -- News you can use -- Too good to be true -- Notes -- Acknowledgments -- About the authors.

"Everybody knows that a strong dollar equals a strong economy, bonds are safer than stocks, gold is a safe investment and that high PEs signal high risk...right? While such "common-sense" rules of thumb may work for a time as investment strategies, as New York Times and Wall Street Journal bestselling author, Ken Fisher, vividly demonstrates in this wise, informative, wholly entertaining new book, they'll always let you down in the long run. Ken exposes some of the most common—and deadly—myths investors swear by, and he demonstrates why the rules-of-thumb approach to investing may be robbing you of the kinds returns you hope for."--From publisher.

Hoffmans, Lara.

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