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Cracking the Quebec code : the 7 keys to understanding Quebecers / Jean-Marc Léger, Jacques Nantel and Pierre Duhamel ; translator, Matthew Brown.

by Léger, Jean-Marc, 1961-

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Juniper Publishing, [2016]

306.09714 L687c

Group identity -- Quebec (Province)

Popular culture -- Quebec (Province)

French-Canadians -- Quebec (Province) -- Attitudes.

Québec (Province) -- Civilization.

9781988002361 (pbk.)

Code Québec. English.

Alternate title:

Quebec code : the 7 keys to understanding Quebecers

239 pages : colour illustrations ; 23 cm.

Translation of: Le code Québec.

"The key to opening the hearts, minds and wallets of Quebecers. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? A surprising, sometimes unsettling, and consistently uncompromising portrait of the Quebec personality. During the last 30 years, the Leger survey firm has collected the most intimate secrets, deepest fears and greatest hopes of Quebecers and Canadians, in order to redefine what constitutes the Quebec difference. Using a scientific approach, this book unveils the seven character traits that make Quebecers unique - not better or worse, but different. Jean-Marc Léger is an economist and president of Leger, the largest Canadian-owned polling, research and strategic marketing firm. Jacques Nantel has taught at HEC Montréal since 1981. A journalist for more than 30 years, Pierre Duhamel has observed and commented on economic news since 1986."--Provided by publisher.

Includes bibliographical references and Internet addresses.

Nantel, Jacques, 1956-

Duhamel, Pierre, 1955-

Brown, Matthew (Translator)

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