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The power of moments : why certain experiences have extraordinary impact / Chip and Dan Heath.

by Heath, Chip.

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Simon & Schuster, 2017.

9781501147760 (hc.)

Alternate title:

Moments : why certain experiences have extraordinary impact

Why certain experiences have extraordinary impact

First Simon & Schuster hardcover edition.

307 pages : illustration, charts ; 22 cm.

Includes bibliographical references (pages 279-295) and index.

Defining moments -- Thinking in moments -- Elevation -- Build peaks -- Break the script -- Insight -- Trip over the truth -- Stretch for insight -- Pride -- Recognize others -- Multiply milestones -- Practice courage -- Connection -- Create shared meaning -- Deepen ties -- Making moments matter -- Want more?.

The authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why we feel most comfortable when things are certain, but we feel most alive when they're not. And why our most cherished memories are clustered into a brief period during our youth. How brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. Or the tale of the world's youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. Many of the defining moments in our lives are the result of accident or luck, but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences. Chip Heath is a professor at Stanford Graduate School of Business. Dan Heath is a senior fellow at Duke University's CASE cente.

Heath, Dan, 1973-

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