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Dataclysm : who we are when we think no one's looking / Christian Rudder.

by Rudder, Christian.

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Random House Canada, [2014]

Internet -- Social aspects.

Social sciences -- Research -- Computer network resources.

Behavioral assessment.

Human behavior.

9780345812582 (Random House Canada hc.)

9780385347372 (Crown Publishers hc.)

0385347375 (Crown Publishers hc.)

300 pages : illustrations, maps ; 24 cm.

Subtitle appears as: Who we are* *when we think no one's looking.

Includes bibliographical references and index.

An irreverent and provocative look at what our online lives reveal about who we really are--and how this deluge of data will transform the science of human behavior. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. Christian Rudder puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience. He charts the rise and fall of America's most reviled word through Google Search, examines the new dynamics of collaborative rage on Twitter, and traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Audacious, entertaining, and illuminating, Dataclysm is a portrait of our essential selves--and a first look at a revolution in the making. Christian Rudder is the author of the OkTrends blog. He lives in Brooklyn --Provided by publisher.

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