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Fink, Steven.
Subjects
Crisis management.
Public relations -- Management.
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Fink, Steven.
by title:
Crisis communication...
by call number:
658.4056 F499c
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Fink, Steven.
Crisis management.
Public relations -- Management.
MARC Display
Crisis communications : the definitive guide to managing the message / Steven Fink.
by
Fink, Steven.
McGraw-Hill, 2013.
Call #:
658.4056 F499c
Subjects
Crisis management.
Public relations -- Management.
ISBN:
9780071799218 (hc.)
0071799214 (hc.)
Edition:
1st ed.
Description:
xx, 314 p. ; 24 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
The most important secrets and strategies to help companies stay out of trouble or get out of trouble. Proactive and preventive actions; includes tips and strategies for recognizing and averting potential crises; demonstrates how to deal with mainstream media, use them to ones advantage, and neutralize a hostile media environment; and effectively communicate successes to relevant constituents and stakeholders.
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Central Library
Adult Nonfiction
658.4056 F499c
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