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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Down, Susan Brophy.     Subjects     Advertising -- Psychological aspects -- Juvenile literature.     Mass media -- Psychological aspects -- Juvenile literature.     Media literacy -- Juvenile literature.     Browse Catalog     by author:      Down, Susan Brophy.       by title:      Power and persuasion...       by call number:      659.1019 D748pp     Search the Web     Down, Susan Brophy.     Advertising -- Psychological aspects -- Juvenile literature.     Mass media -- Psychological aspects -- Juvenile literature.     Media literacy -- Juvenile literature.       MARC Display

Power and persuasion in media and advertising / Susan Brophy Down. by Down, Susan Brophy. Crabtree Publishing Company, c2018. Call #: 659.1019 D748pp Subjects Advertising -- Psychological aspects -- Juvenile literature.   Mass media -- Psychological aspects -- Juvenile literature.   Media literacy -- Juvenile literature. Series Why does media literacy matter. ISBN:  9780778745440 (hardcover) 0778745449 (hardcover) 9780778745488 (paperback) 0778745481 (paperback) Description:  48 pages : color illustrations ; 24 cm. Bibliography:  Includes bibliographical references and index Contents:  Introduction -- Freedom of the press -- You, the consumer -- Creating advertising -- Targeting you Summary:  Go ahead, buy it. You know you want it. How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age. Audience:  For ages 9-11. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Children's Nonfiction 659.1019 D748pp Childrens Books Checked in Add Copy to MyList J. D. Shatford Memorial Public Library Children's Nonfiction 659.1019 D748pp Childrens Books Checked in Add Copy to MyList

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