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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Bernasek, Anna.     Subjects     Consumer profiling.     Consumer behavior.     Willingness to pay.     Data mining.     Marketing research.     Browse Catalog     by author:      Bernasek, Anna.       by title:      All you can pay : ho...       by call number:      658.8342 B523a     Search the Web     Bernasek, Anna.     Consumer profiling.     Consumer behavior.     Willingness to pay.     Data mining.     Marketing research.       MARC Display

All you can pay : how companies use our data to empty our wallets / Anna Bernasek and D.T. Mongan. by Bernasek, Anna. Nation Books, [2015] Call #: 658.8342 B523a Subjects Consumer profiling.   Consumer behavior.   Willingness to pay.   Data mining.   Marketing research. ISBN:  9781568584744 (hc.) 1568584741 (hc.) Description:  xii, 240 pages : illustrations ; 22 cm. Bibliography:  Includes bibliographical references and index. Summary:  "Powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet. How companies use what they know about you to determine how much you are willing to pay for everything you buy. From college tuition to plane tickets to groceries to medicine, companies already set varying prices based on intimate knowledge of individual wants and purchasing power. As the consumer age fades into history, rapidly changing prices and complex offers tailored to each individual are spreading like a fog over the free market. Data giants know everything about us before we enter stores or open our browsers. We may think that the Internet lets us find the best deals, but the extensive information companies have about us means that the price we see tends toward the maximum they know we can pay"--Provided by publisher. Other authors:  Mongan, D. T. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.8342 B523a Adult books Checked in Add Copy to MyList Central Library Adult Nonfiction 658.8342 B523a Adult books Checked in Add Copy to MyList

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