Horizon Information Portal

e-branch

Home

My Account/Renew Loans

Find Magazine Articles & more

Item Information

		Copy / Holding Information
		Table of Contents
		More Content


	More by this author
		Kealing, Bob.

	Subjects
		Wise, Brownie.
		Tupper, Earl Silas.
		Tupperware Corporation -- History.
		Tupperware Home Parties -- History.
		Home parties (Marketing) -- United States -- History.
		Plastic container industry -- United States -- History.
		Plastic tableware -- United States -- History.

	Browse Catalog
		by author:
		Kealing, Bob.

		by title:
		Life of the party : ...

		by call number:
		338.7668497 K24L

	Search the Web
		Kealing, Bob.
		Wise, Brownie.
		Tupper, Earl Silas.
		Tupperware Corporation -- History.
		Tupperware Home Parties -- History.
		Home parties (Marketing) -- United States -- History.
		Plastic container industry -- United States -- History.
		Plastic tableware -- United States -- History.


	MARC Display

Life of the party : the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire / Bob Kealing.

by Kealing, Bob.

View full image

Crown Archetype, an imprint of Random House, 2016.

338.7668497 K24L

Tupper, Earl Silas.

Tupperware Corporation -- History.

Tupperware Home Parties -- History.

Home parties (Marketing) -- United States -- History.

Plastic container industry -- United States -- History.

Plastic tableware -- United States -- History.

9781101903650 (hc.)

Alternate title:

Tupperware, unsealed.

Revised & updated ed.

xx, 298 p. : ill. ; 22 cm.

Originally published in 2008 by University Press of Florida as: Tupperware, unsealed : by Brownie Wise, Earl Tupper, and the home party pioneers.

"The incredible story of Brownie Wise (1913 - 1992), the Southern single mother who built, and lost, a Tupperware home-party empire. Before Mary Kay, Martha Stewart, and Joy Mangano, there was Brownie Wise, the charismatic Tupperware executive who converted postwar optimism into a record-breaking sales engine powered by American housewives. A plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves. Tupperware Parties, that Wise popularized, a master-class in the soft sell, drove Tupperware's sales to soaring heights. It also gave postwar women an acceptable outlet for making their own money for their families - and for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and she become the first woman to appear on the cover of BusinessWeek in 1954. Then, at the height of her success, Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances, wrote her out of Tupperware's success story, and left her with a pittance. He walked away with a fortune and she disappeared. Originally published as Tupperware Unsealed in 2008, this is a revised and updated edition

"Soon to be a major motion picture starring Sandra Bullock."

Horizon Information Portal 3.24_8902M

© 2001-2013 SirsiDynix All rights reserved.

Horizon Information Portal