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Halifax Public Libraries
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Shan, Jacqueline.
Subjects
Shan, Jacqueline.
Entrepreneurs -- Canada -- Biography.
Entrepreneurship -- Canada -- Biography.
Businesswomen -- Canada -- Biography.
Cold-FX (Trademark)
Drugs, Nonprescription -- Marketing.
Drugs, Nonprescription -- Canada -- History.
Traditional medicine -- Marketing.
Alternative medicine -- Marketing.
Medicinal plants -- North America -- Marketing.
Herbs -- Therapeutic use.
Naturopathy -- Marketing.
Natural products -- Marketing.
Chinese Canadians -- Alberta -- Biography.
Celebrities -- Marketing.
Browse Catalog
by author:
Shan, Jacqueline.
by title:
The Jacqueline Shan ...
by call number:
338.04092 S528j
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Shan, Jacqueline.
Shan, Jacqueline.
Entrepreneurs -- Canada -- Biography.
Entrepreneurship -- Canada -- Biography.
Businesswomen -- Canada -- Biography.
Cold-FX (Trademark)
Drugs, Nonprescription -- Marketing.
Drugs, Nonprescription -- Canada -- History.
Traditional medicine -- Marketing.
Alternative medicine -- Marketing.
Medicinal plants -- North America -- Marketing.
Herbs -- Therapeutic use.
Naturopathy -- Marketing.
Natural products -- Marketing.
Chinese Canadians -- Alberta -- Biography.
Celebrities -- Marketing.
MARC Display
The Jacqueline Shan story : pursuing a dream, never giving up / by Dr. Jacqueline Shan.
by
Shan, Jacqueline.
Barlow Book Publishing, [2014]
Call #:
338.04092 S528j
Subjects
Shan, Jacqueline.
Entrepreneurs
--
Canada
--
Biography.
Entrepreneurship
--
Canada
--
Biography.
Businesswomen
--
Canada
--
Biography.
Cold-FX (Trademark)
Drugs, Nonprescription
--
Marketing
.
Drugs, Nonprescription
--
Canada
--
History.
Traditional
medicine
--
Marketing
.
Alternative
medicine
--
Marketing
.
Medicinal plants
--
North America
--
Marketing
.
Herbs
--
Therapeutic use.
Naturopathy
--
Marketing
.
Natural products
--
Marketing
.
Chinese Canadians
--
Alberta
--
Biography.
Celebrities
--
Marketing
.
ISBN:
9780991741151 (pbk.)
0991741153 (pbk.)
Description:
173 p. : ill. ; 21 cm.
Summary:
One woman's entrepreneurial career in natural health. Born in the small Chinese village of Jiujiang during the Cultural Revolution, Shan moved to Canada in 1987 and set out to prove that natural
medicine
could meet mainstream scientific standards. The result
--
after 10 long years of constant challenges and frequent setbacks
--
was COLD-FX, a highly purified extract derived from the roots of North American ginseng (Panax quinquefolius), unlike most ginseng products on the market, which are derived from Asian ginseng (Panax ginseng). In a brilliant
marketing
strategy, the over-the-counter natural health product COLD-FX was endorsed by famous Canadian television personality Don Cherry, who became a paid brand ambassador and spokesperson for the company. Here are the peaks and valleys in the life of a woman entrepreneur. Shan raised millions of dollars to develop and market a never-before-heard-of cold remedy that would ultimately outsell the biggest brand-name pharmaceutical products and become Canada's #1 cold and flu remedy. Like many entrepreneurs, Shan made mistakes, big public ones. Undaunted, she began again, developing Afinity, an entirely new line of products for an actively aging population, and mentoring a younger generation of entrepreneurs. Candid, engaging, and frequently surprising, The Jacqueline Shan Story is both an inspirational memoir and an indispensable resource for anyone who wants to make a business dream come true. Jacqueline Shan holds a Ph.D. in physiology from the University of Alberta.
Genre:
Autobiographies.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Halifax North Memorial Public Library
Adult Biography
338.04092 S528j
Adult books
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