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Item Information   Copy / Holding Information     Booklist Review     Publisher Weekly Review     More Content       More by this author     Brown, Box.     Subjects     Toys -- United States -- Marketing -- History -- 20th century -- Comic books, strips, etc.     Toy industry -- Moral and ethical aspects -- Comic books, strips, etc.     Toy industry -- Corrupt practices -- Comic books, strips, etc.     Television advertising -- Moral and ethical aspects -- Comic books, strips, etc.     Child consumers -- United States -- History -- 20th century -- Comic books, strips, etc.     Toys -- Psychological aspects -- Comic books, strips, etc.     Browse Catalog     by author:      Brown, Box.       by title:      The He-Man effect : ...       by call number:      688.720685 B877h     Search the Web     Brown, Box.     Toys -- United States -- Marketing -- History -- 20th century -- Comic books, strips, etc.     Toy industry -- Moral and ethical aspects -- Comic books, strips, etc.     Toy industry -- Corrupt practices -- Comic books, strips, etc.     Television advertising -- Moral and ethical aspects -- Comic books, strips, etc.     Child consumers -- United States -- History -- 20th century -- Comic books, strips, etc.     Toys -- Psychological aspects -- Comic books, strips, etc.       MARC Display

The He-Man effect : how American toymakers sold you your childhood / Brian "Box" Brown. by Brown, Box. First Second, 2023. Call #: 688.720685 B877h Subjects Toys -- United States -- Marketing -- History -- 20th century -- Comic books, strips, etc.   Toy industry -- Moral and ethical aspects -- Comic books, strips, etc.   Toy industry -- Corrupt practices -- Comic books, strips, etc.   Television advertising -- Moral and ethical aspects -- Comic books, strips, etc.   Child consumers -- United States -- History -- 20th century -- Comic books, strips, etc.   Toys -- Psychological aspects -- Comic books, strips, etc. ISBN:  9781250261403 (hc.) Alternate title:  How American toymakers sold you your childhood Edition:  1st ed. Description:  258 p. : ill. ; 22 cm. Bibliography:  Includes bibliographical references. Contents:  When tempted, reach for a sucker -- Audiences were stunned -- Cast a wider net -- We'll be right back -- A new hope -- March into danger fearlessly -- Frank Frazetta cum Prince Valiant -- A toaster with pictures -- Don't stop thinking about tomorrow -- They don't make them like they used to -- Afterword. Summary:  "Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--From publisher. Genre:  Graphic non-fiction. Comic books, strips, etc. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status Due Date   Cole Harbour Public Library Adult Graphic Nonfiction 688.720685 B877h Adult books Checked in   Add Copy to MyList Tantallon Public Library Adult Graphic Nonfiction 688.720685 B877h Adult books Checked out Jul 13, 2024 Add Copy to MyList

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