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Berger, Jonah.
Subjects
Persuasion (Psychology)
Psycholinguistics.
Speech perception.
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Berger, Jonah.
by title:
Magic words : what t...
by call number:
401.95023 B496m
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Berger, Jonah.
Persuasion (Psychology)
Psycholinguistics.
Speech perception.
MARC Display
Magic words : what to say to get your way / Jonah Berger.
by
Berger, Jonah.
Harper Business, an imprint of HarperCollinsPublishers, 2023.
Call #:
401.95023 B496m
Subjects
Persuasion (Psychology)
Psycholinguistics.
Speech
perception
.
ISBN:
9780063204935 (hc.)
Edition:
1st ed.
Description:
viii, 245 p. ; 24 cm.
Notes:
Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the internationally bestselling author of 'Contagious,'' Invisible Influence,' and 'The Catalyst.' He’s a world-renowned expert on natural language processing, change, social influence, word of mouth, and why products, services, and ideas catch on.
Bibliography:
Includes bibliographical references (pages [227]-234) and index.
Summary:
"Almost everything we do involves words. Words are how we persuade, communicate, and connect. They're how leaders lead, salespeople sell, and parents parent. They're how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language. This is a book about how to use words in a way that is most persuasive."--From publisher.
Holds:
2
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Due Date
Captain William Spry Public Library
Adult Nonfiction
401.95023 B496m
Adult books
Checked out
Jul 13, 2024
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Central Library
Adult Nonfiction
401.95023 B496m
Adult books
Checked in
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Central Library
Adult Nonfiction
401.95023 B496m
Core Collection - Adult
Checked in
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Central Library
Adult Nonfiction
401.95023 B496m
Adult books
Checked out
Jul 21, 2024
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Tantallon Public Library
Adult Nonfiction
401.95023 B496m
Adult books
Checked in
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