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Nestle, Marion.
Subjects
Carbonated beverages -- Health aspects.
Carbonated beverages -- Marketing.
Carbonated beverage industry -- Marketing.
Carbonated beverage industry.
Soft drink industry -- Marketing.
Soft drink industry.
Beverage industry -- Social aspects.
Beverage industry -- Political aspects.
Food industry and trade -- Health aspects.
Consumer protection.
Sugar -- Health aspects.
Fructose -- Health aspects.
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by author:
Nestle, Marion.
by title:
Soda politics : taki...
by call number:
338.766362 N468s
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Nestle, Marion.
Carbonated beverages -- Health aspects.
Carbonated beverages -- Marketing.
Carbonated beverage industry -- Marketing.
Carbonated beverage industry.
Soft drink industry -- Marketing.
Soft drink industry.
Beverage industry -- Social aspects.
Beverage industry -- Political aspects.
Food industry and trade -- Health aspects.
Consumer protection.
Sugar -- Health aspects.
Fructose -- Health aspects.
MARC Display
Soda politics : taking on big soda (and winning) / Marion Nestle.
by
Nestle, Marion.
Oxford University Press, [2015]
Call #:
338.766362 N468s
Subjects
Carbonated beverages
--
Health aspects.
Carbonated beverages
--
Marketing
.
Carbonated beverage
industry
--
Marketing
.
Carbonated beverage
industry
.
Soft
drink
industry
--
Marketing
.
Soft
drink
industry
.
Beverage
industry
--
Social aspects.
Beverage
industry
--
Political aspects.
Food
industry
and trade
--
Health aspects.
Consumer protection.
Sugar
--
Health aspects.
Fructose
--
Health aspects.
ISBN:
9780190263430
Description:
xii, 508 pages : illustrations ; 25 cm.
Bibliography:
Includes bibliographical references and index.
Contents:
What is soda? Why advocacy is needed
--
Sodas and health
--
The soda
industry
and how it works
--
Targeting children
--
Targeting minorities and the poor
--
"Softball"
marketing
tactics: recruiting allies, co-opting critics
--
More "softball" tactics: mitigating environmental damage
--
"Hardball" tactics: defending turf, attacking critics
--
Advocacy: soda caps, taxes, and more.
Summary:
Soft
drinks are astonishing products. Little more than flavored sugar-water, they cost practically nothing to produce or buy, yet have turned their makers - principally Coca-Cola and PepsiCo - into multibillion dollar industries with global recognition, distribution, and political power. So how did something so cheap come to mean so much and to have such devastating health and food policy consequences? A story of the American food system at work. The history, politics, nutrition, and health impact of carbonated
soft
drinks, asking how we created this system, what its problems are, and what we can do to change things.
Holds:
1
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Sackville Public Library
Adult Nonfiction
338.766362 N468s
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