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Item Information   Copy / Holding Information     Booklist Review     Choice Review     Table of Contents     More Content       More by this author     Madsbjerg, Christian.     Subjects     Management.     Management -- Psychological aspects.     Social sciences and management.     Interpersonal relations.     Success in business.     Browse Catalog     by author:      Madsbjerg, Christian.       by title:      The moment of clarit...       by call number:      658.4 M183m     Search the Web     Madsbjerg, Christian.     Management.     Management -- Psychological aspects.     Social sciences and management.     Interpersonal relations.     Success in business.       MARC Display

The moment of clarity : using the human sciences to solve your hardest business problems / Christian Madsbjerg and Mikkel B. Rasmussen. by Madsbjerg, Christian. Harvard Business Review Press, [2014] Call #: 658.4 M183m Subjects Management.   Management -- Psychological aspects.   Social sciences and management.   Interpersonal relations.   Success in business. ISBN:  9781422191903 (hc.) 1422191907 (hc.) Description:  vi, 214 p. ; 25 cm. Bibliography:  Includes bibliographical references and index. Summary:  "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--From publisher. Other authors:  Rasmussen, Mikkel B. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.4 M183m Adult books Checked in Add Copy to MyList

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