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Item Information   Copy / Holding Information     Booklist Review     Library Journal Review     Publisher Weekly Review     Table of Contents     More Content       More by this author     Thompson, Derek, 1986-     Subjects     Consumers.     Popularity -- Social aspects.     Marketing -- Social aspects.     Product management.     Browse Catalog     by author:      Thompson, Derek, 1986-       by title:      Hit makers : the sci...       by call number:      306.3 T469h     Search the Web     Thompson, Derek, 1986-     Consumers.     Popularity -- Social aspects.     Marketing -- Social aspects.     Product management.       MARC Display

Hit makers : the science of popularity in an age of distraction / Derek Thompson. by Thompson, Derek, 1986- Penguin Press, c2017. Call #: 306.3 T469h Subjects Consumers.   Popularity -- Social aspects.   Marketing -- Social aspects.   Product management. ISBN:  9781101980323 (hc.) Description:  344 p.: ill.; 25 cm. Bibliography:  Includes bibliographical references and index. Contents:  Part I: Popularity and the mind -- The power of exposure: featuring Claude Monet, Adele, and Donald Trump -- The Maya rule: featuring ESPN, Spotify, and the first NASA space station -- The music of sound: featuring John F. Kennedy, Barack Obama, and ABBA -- Interlude: The chills -- The myth-making mind I: the force of story: featuring Star Wars, Isaac Asimov, and Hollywood psychohistory -- The myth-making mind II: the dark side of hits: featuring Hungarian vampires, Disney princesses, and cable news -- The birth of fashion: featuring Taylor Swift, the printing press, and the laugh track -- Interlude: A brief history of teens -- Part II: Popularity and the market -- Rock and roll and randomness: featuring the Mona Lisa, "Rock around the clock," and chaos theory -- The viral myth: featuring Fifty Shades of Grey, John Snow, and Pok©♭mon GO -- The audience of my audience: featuring Etsy, Bumble, and Moonies -- Interlude: Le panache -- What the people want I: the economics of prophecy: featuring Game of Thrones, Seinfeld, and Shazam -- What the people want II: a history of pixels and ink: featuring the tabloid, the television, and the news feed -- Interlude: 828 Broadway -- The futures of hits: empire and city-state: featuring Mickey Mouse, BuzzFeed, and Kid A. Summary:  Presents an investigation into the lucrative quality of popularity in the twenty-first century to share economic insights into what makes ideas, productions, and products successful. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Alderney Gate Public Library Adult Nonfiction 306.3 T469h Adult books Checked in Add Copy to MyList Central Library Adult Nonfiction 306.3 T469h Core Collection - Adult Checked in Add Copy to MyList

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