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Item Information   Copy / Holding Information     Publisher Weekly Review     More Content       More by this author     Holiday, Ryan.     Subjects     Blogs.     Blogs -- Political aspects -- United States.     Blogs -- Economic aspects -- United States.     Marketing -- Blogs.     Public relations -- Blogs.     Social media -- Economic aspects.     Browse Catalog     by author:      Holiday, Ryan.       by title:      Trust me, I'm lying ...       by call number:      659.20285 H732t     Search the Web     Holiday, Ryan.     Blogs.     Blogs -- Political aspects -- United States.     Blogs -- Economic aspects -- United States.     Marketing -- Blogs.     Public relations -- Blogs.     Social media -- Economic aspects.       MARC Display

Trust me, I'm lying : confessions of a media manipulator / Ryan Holiday. by Holiday, Ryan. Portfolio/Penguin, c2012. Call #: 659.20285 H732t Subjects Blogs.   Blogs -- Political aspects -- United States.   Blogs -- Economic aspects -- United States.   Marketing -- Blogs.   Public relations -- Blogs.   Social media -- Economic aspects. ISBN:  9781591845539 (hc.) 159184553X (hc.) Alternate title:  Trust me, I am lying : confessions of a media manipulator Confessions of a media manipulator Description:  xi, 259 p. ; 24 cm. Bibliography:  Includes bibliographical references (p. 239-250) and index. Contents:  Book 1: Feeding the monster : how blogs work. Blogs make the news ; How to turn nothing into something in three way-too-easy steps ; The blog con : how publishers make money online ; Tactic #1: Bloggers are poor; help pay their bills ; Tactic #2: Tell them what they want to hear ; Tactic #3: Give them what spreads, not what's good ; Tactic # 4: Help them trick their readers ; Tactic #5: Sell them something they can sell (exploit the one-off problem) ; Tactic #6: Make it all about the headline ; Tactic #7: Kill 'em with pageview kindness ; Tactic #8: Use the technology against itself ; Tactic #9: Just make stuff up (everyone else is doing it) -- Book 2: The monster attacks : what blogs mean. Irin Carmon, The Daily Show, and me: the perfect storm of how toxic blogging can be ; There are others : the manipulator hall of fame ; Cute but evil : online entertainment tactics that drug you and me ; The link economy : the leveraged illusion of sourcing ; Extortion via the Web : facing the online shakedown ; The iterative hustle : online journalism's bogus philosophy ; The myth of corrections ; Cheering on our own deception ; The dark side of snark : when Internet humor attacks ; The 21st-century degradation ceremony : blogs as machines of hatred and punishment ; Welcome to unreality ; How to read a blog : an update on account of all the lies -- Conclusion: So--where to from here? Summary:  An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections. Holds:  2   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 659.20285 H732t Adult books Checked in Add Copy to MyList

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