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Halifax Public Libraries
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More by this author
Mayfield, Todd (Creative director)
Subjects
Place marketing.
Branding (Marketing)
Advertising media planning.
Publicity.
Public spaces -- Marketing.
Communities -- Marketing.
Special events -- Marketing.
City promotion.
Tourism -- Marketing.
Perception.
Browse Catalog
by author:
Mayfield, Todd (Creative director)
by title:
Branded wayfinding f...
by call number:
658.827 M468b
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Mayfield, Todd (Creative director)
Place marketing.
Branding (Marketing)
Advertising media planning.
Publicity.
Public spaces -- Marketing.
Communities -- Marketing.
Special events -- Marketing.
City promotion.
Tourism -- Marketing.
Perception.
MARC Display
Branded wayfinding for destinations : successful places & public spaces / by Todd Mayfield with contributions from Bill Baker & Seth Frankel.
by
Mayfield, Todd (Creative director)
Axia Creative Publications, 2016.
Call #:
658.827 M468b
Subjects
Place marketing.
Branding (Marketing)
Advertising media planning.
Publicity.
Public spaces -- Marketing.
Communities -- Marketing.
Special
events
-- Marketing.
City
promotion
.
Tourism -- Marketing.
Perception.
ISBN:
9781329766334 (pbk.)
Description:
152 pages : illustrations ; 22 cm.
Notes:
Includes a glossary of terms.
Summary:
Destination Branding is the
promotion
and marketing of a place to a specific group. Branded wayfinding is an important component of creating a successful destination. While wayfinding connects the dots, branded wayfinding connects people with experiences. It has grown from a simple method of guiding people to places to a way of transforming communities into destinations. The information in this book will enlighten those who consider branded wayfinding for their community, and will serve as a valuable reference to help insure that the right steps are taken toward a highly successful solution. Learn the differences between branding a product, event or place (from a designer's perspective) and the ingredients for creating a successful brand. Learn the core ingredients a brand needs in order to be successful. The differences between branding cities from organizations or products and why cities can be the most challenging. Current trends in city marketing and
promotion
. Why place branding is not about creating a logo and an advertising campaign. Todd Mayfield is the Principal and Group Creative Director for Axia Creative. He has over 30 years of brand development, wayfinding and visual communications experience. Todd has designed and managed the implementation for branded wayfinding, destination branding and tourism marketing for communities throughout the US and parts of Canada.
Genre:
Professional collection.
Other authors:
Baker, Bill.
Frankel, Seth.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Alderney Gate Public Library
Professional Collection
658.827 M468b
Non-circulating
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