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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Delacourt, Susan, 1959-     Subjects     Advertising, Political.     Advertising, Political -- Canada -- History -- 20th century.     Campaign management -- Canada -- History -- 20th century.     Political parties -- Canada -- History -- 20th century.     Political participation -- Canada -- History -- 20th century.     Political culture -- Canada -- History -- 20th century.     Browse Catalog     by author:      Delacourt, Susan, 1959-       by title:      Shopping for votes :...       by call number:      324.73 D332s     Search the Web     Delacourt, Susan, 1959-     Advertising, Political.     Advertising, Political -- Canada -- History -- 20th century.     Campaign management -- Canada -- History -- 20th century.     Political parties -- Canada -- History -- 20th century.     Political participation -- Canada -- History -- 20th century.     Political culture -- Canada -- History -- 20th century.       MARC Display

Shopping for votes : how politicians choose us and we choose them / Susan Delacourt. by Delacourt, Susan, 1959- Douglas & McIntyre, 2013. Call #: 324.73 D332s Subjects Advertising, Political.   Advertising, Political -- Canada -- History -- 20th century.   Campaign management -- Canada -- History -- 20th century.   Political parties -- Canada -- History -- 20th century.   Political participation -- Canada -- History -- 20th century.   Political culture -- Canada -- History -- 20th century. ISBN:  9781926812939 (hc.) Description:  351 p. ; 23 cm. Bibliography:  Includes bibliographical references and index. Summary:  "Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer-friendly pitch. Where once politics was seen as a public service, increasingly it's seen as a business, and citizens are the customers. But its unadvertised products are voter apathy and gutless public policy. Susan Delacourt takes readers into the world of Canada's top political marketers, from the 1950s to the present, explaining how parties slice and dice their platforms for different audiences and how they manage the media. The current system divides the country into "niche" markets and abandons the hard political work of knitting together broad consensus or national vision. Little wonder then, that most Canadians have checked out of the political process: less than two per cent of the population belongs to a political party and fewer than half of voters under the age of thirty showed up at the ballot box in the last few federal elections. Provocative, incisive, entertaining and refreshingly non-partisan, Shopping for Votes offers a new narrative for understanding political culture in Canada."--From publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Sackville Public Library Adult Nonfiction 324.73 D332s Adult books Checked in Add Copy to MyList Home Delivery - HN Adult Nonfiction 324.73 D332s Adult books Checked in Add Copy to MyList

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