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Idea to invention : what you need to know to cash in on your inspiration / Patricia Nolan-Brown.

by Nolan-Brown, Patricia.

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Inventions -- Economic aspects.

Inventions -- Marketing.

New products -- Marketing.

New products -- Management.

Creative thinking.

Entrepreneurship.

New business enterprises -- Management.

9780814432938 (pbk.)

081443293X (pbk.)

xvi, 254 pages : illustrations ; 24 cm.

Includes index.

My success story: if I can do it, so can you -- Take the success quiz you can't fail and learn how to I.N.V.E.N.T. -- Are you Inquisitive? Cultivate curiousity! -- Do you have Nerve? Grow a thicker skin! -- How strong is your Voice? Passion speaks! -- How's your Energy level? Fire it up! -- Do you Nourish your dreams? Feed 'em! -- Got Tenacity? Hang in and hang on! -- The six simple steps to invention: what they are and how to use them -- Think it (step one): it all starts in your head -- Cook it (step two): now get real -- Protect it (step three): keep thieves away -- Pitch it (step four): make 'em want it bad -- Make it (step five): factory in the kitchen (or not) -- Bedazzle it (step six): add bells and whistles -- Building the right online platform: social media trick and tools to make your product flourish -- Living the inventor's life: helpful hints for a healthy, happy inventing experience -- The final word: you can make it happen.

Motivational speaker Patricia Nolan-Brown has sold millions of products. She shares the tricks of her trade in this practical guide that helps ordinary people look at their world with the eyes of an inventor. Learn the six simple steps to invention and discover how you rate on six crucial personality traits; the creativity habits that spark invention; the power of tape-and-paper prototypes to refine your vision; how to navigate the ins and outs of licensing and patenting your product; the pros and cons of finding a licensed manufacturer vs. running a home-based assembly line; how to promote their invention, from perfecting the pitch and finding store buyers to trade show shortcuts and strategies for building the right online marketing platform, and product enhancements that add years to shelf life. From initial concept to thriving business, this guide simplifies the invention process and gives creative thinkers the competitive edge they need to achieve success.

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